Every dollar donated buys meals for Americans living on the povery line. Feeding America was rated by Forbes as 99% effective at utilizing donations, making it one of the most effective charities in the country. We donate on average 10 meals per order
Giving Green Fund
Giving Green researches and ranks the most effective environmental charities in the world, and the Giving Green Fund helps distribute donations to those organisations that can achieve the best for His planet. We donate on average $8 from each order to the fund, which is the equivalent of planting 8 trees
Malaria kills over 600,000 people annually, mostly children under 5 in sub-Saharan Africa. The Malaria Consortium is rated as one of GiveWell's most effective charities of 2022 and we donate $7 from each order, which is enough to protect 1 child from Malaria
The examples above are based on an average order value and are true on average over all orders. The exact amount donated for any given order will depend on the exact items in the order, the cost of those items individually, marketing expenses incurred in acquiring the order and any discounts given to the customer. Taking these factors into account and Willow's commitment to donate 50% of profits to charity, the examples above are all correct on average based on our most recent customer data.